Social Search – Why You Need to Start Strategizing
I often get asked by potential clients why they need to care about social media. Their reasons for resisting it include: We can’t measure the ROI on it We can’t afford to have an agency actively manage...
View ArticleAsk And You Shall Receive
Ask.com recently launched their latest service after a length of time in beta – a Q&A community – where the aim is for users to find answers from their peers rather than a typical search engine....
View ArticleThis Week In Search: September 16
Facebook introduces features to rival Twitter and Google+ First, there’s the introduction of Facebook Friends’ lists, which seems to carry a bit of the flavor of Google+ circles. Then, a new...
View ArticleA Quick Google+ Optimization Guide
I’m not going to revise or rehash issues around Google’s “Search + Your World” and its implications in the search landscape. If you are out of the loop and want to quickly catch up, Danny Sullivan...
View ArticleYou Need a Google+ Business Page Right Now
The Rapid Growth of Google+ Google launched their latest social media effort in June of last year and have already accumulated 90 million users. The number of active users is unknown but, despite that,...
View ArticleVerifying A Google Plus Business Page
Brands on Google Plus have experienced a 1400% increase in followers since December, according to BrightEdge. 220,000 users following the top 100 brands on Google+ in December increased to a staggering...
View ArticleThe Power of LinkedIn
If you visit www.knowem.com you will quickly see that, as Internet users, we have become inundated with over 550 social networks to choose from in North America alone. Deciding which networks are worth...
View ArticleWhy Google+?
While the introduction of Google+ has been met with resistance from the general public, it’s probably safe to say that adoption is climbing – regardless of whether we want to actually use the network...
View ArticleTwitter Updates Robots for Search Engines
Twitter seems to making plenty of changes to their site these days — with their updated profile pages and announcement earlier this month that RSS support will be going the way of the Dodo by March of...
View ArticleOutrider Attends MeshMarketing 2012
MeshMarketing is a one-day event that brings together marketers and advertisers to connect and discuss digital marketing trends. The conference was held on November 7th and had some great takeaways....
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